Spring 2023 Print Doublegate Design
Photoshoot creative direction, copy and layout design.
Designed in Adobe Indesign
Company: Ibex
Lifestyle Photography: Nelson Brown for Ibex
Product Photography: Ray Vazquez and Leslie Estrada
Creative Email Marketing Concept: Color Stories
I created Color Story email campaigns to celebrate the product team’s seasonal color choices. Inspired by mood board with an outdoor twist.
Total Revenue generated by Color Story Email Campaigns 2020-2023: $361,311.41
Company: Ibex
Amara Collective Digital Marketing
Photoshoot: I led the creative direction and organization of the new Amara product line photoshoot.
Website Design: Utilizing the new branding and photoshoot assets, I designed a new website in Shopify 2.0 with the template Motion.
Email Campaigns: I set up Amara’s Klaviyo account to send their email campaigns. I created email campaign templates for different types of messages as well as welcome and abandoned cart automated flows.
Company: Amara Collective
Photography & Videography: Cuatro Santos
Ibex Website Menu Redesign
Redesigned main website menu to accommodate for a growing collection and to increase conversion.
Designed for desktop, tablet and mobile in Adobe XD.
Company: Ibex
Web Development: Barrel NY
Fall/Winter 2022 Print Catalog
Layout Design, Copy and Creative Direction of the 26 page print catalog.
Designed in Indesign
Company: Ibex
Lifestyle Photography: Nelson Brown for Ibex
Product Photography: Ray Vazquez & Leslie Estrada
Paid Ads for Meta
Designed digital ads utilizing PR reviews create brand awareness.
Ad Buyer: Nicole Wiesenthal
Company: Ibex
Paid Ads for Meta
Ideation and design of paid ads to highlight the sale section and drive sales for last-chance styles.
Company: Ibex
Ad Buyer: Nicole Wiesenthal
Lifestyle Photography: Nelson Brown
Studio Photography: Ray + Leslie Vasquez
Black Friday Email Campaigns
I designed these email campaigns for Black Friday Sales 2020-2023.
Company: Ibex
Custom Antigua Print
Design in Adobe Illustrator
Company: Antigua Print Shop
Ojalá Hotel Branding
I designed the logo and visual guidelines for Ojalá Hotel as well as set up their website on Squarespace and create launch social media graphics. I also created the hand-illustrated logo for the Ojalá Cafe + Bar and created their coffee bag label.
Website: www.ojalaantigua.com
Company: Ojalá Hotel
Casa Flor Spring Collection 2018
Creative direction, styling and makeup for Spring 2018 photoshoot. I also designed the stripe handwoven fabric featured in the collection.
Clothing: Casa Flor Designs
Photography: Ray Vazquez and Leslie Estrada
Jewelry: Xibalba
¿Qué dice tu corazón? Art Print
Designed in Adobe Illustrator
Company: Antigua Print Shop
Custom Wedding Signs
Custom designed wedding signs and programs.
