Bringing over a decade of graphic design expertise alongside five years of specialization in email and creative marketing, I infuse my fine art roots into each design project. My greatest passion is collaborating with creative teams to craft compelling marketing assets that not only captivate but also cultivate lasting customer relationships.

Ibex Outdoor Clothing

Creative Marketing Manager | April 2023 - Present

• Conceptualize, design, and execute all email and SMS campaigns, ensuring brand consistency and engaging content.

• Design advertisements for Meta platforms, aligning with seasonal trends, product availability, and conversion goals.

• Collaborate with various departments to gather necessary information and create wholesale catalogs, focusing on clarity and effectiveness for digital and print distribution for wholesale representatives.

Graphic Design Manager | April 2022 - April 2023

• Lead the design process for 3 print catalogs, from initial brainstorming to final proofing and delivery to printers. 

• Maintain and update website content, including designing new pages and managing web developers for coding and implementation.

• Manage product pages, ensuring accurate information from multiple departments and merchandising for optimal sales performance.

Graphic Designer | September 2019 - April 2022

• Develop and maintain packaging designs within a set budget and maintain brand guidelines.

• Establish email visual guidelines for campaigns and automated emails to be consistent with core branding while staying up to date with email trends

• Aided in the relaunch of the brand through website maintenance, copy and organic social media management

Casa Flor Designs

Co-founder & Art Director
July 2016 - July 2021

• Co-founded artisan-made textile business, specializing in handwoven textiles.

• Designed and managed website, overseeing product launches, email marketing campaigns, and organic social media presence.

• Collaborated with weavers in the creation of handwoven textiles, ensuring alignment with brand aesthetic and quality standards.

Maya Traditions Foundation

Graphic Designer & Communications
September 2015 - June 2016

• Designed and distributed monthly newsletters, showcasing the non-profit's activities and achievements.

• Established visual branding guidelines, ensuring consistency across all communication channels.

• Conceptualized, designed, and launched Impact Reports and Annual Reports, effectively communicating the organization's impact and goals.

N2 Publishing

Graphic Designer
August 2013 - August 2015

• Designed and laid out 15 home magazines monthly, catering to 9 different territories.

• Created client-specific advertisements, maintaining design quality and meeting strict monthly deadlines.

• Ensured consistency and professionalism across all magazine layouts and advertisements

Skills:

Adobe Illustrator
Adobe Photoshop
Adobe Indesign
Adobe XD
Figma
Shopify Plus
Klaviyo
Squarespace
Email and SMS Marketing
A/B Testing and Audience Segmentation
Web Design
Print + Digital Catalog Design
Digital Ad Design
Monday.com